Week 6, Day 17
Written on 22.7.09 by Six
Day 17 tasks:
Executive Summary
Proposal Workshops
1. Executive Summary:
An executive summary is a fully developed "mini" version of a full business report, intended for readers who lack the time or motivation to study the complete text. Its purpose is to present information relevant to a problem or a decision that needs to be made, and to make appropriate recommendations Unlike a synopsis, an executive summary may contain headings, well-developed transitions, and visual aids. It is often organized in the same way as a report, using a direct or an indirect approach, depending on the audience.
Your Executive summary should be about 1 page in length. Remember, this is an individual assignment, so you will each be responsible for submitting your own.
Let's first look at this template. Then, we'll compare a few examples and review formatting.
2. Proposal Workshops:
Thus, as you write a proposal, you should always imagine that your reader will ask the
following questions:
- What problem/situation is being addressed by this proposal? What is the purpose of this proposal? What are your recommendations? What are your reasons for your recommendation?
- What facts and data support this recommendation? What are some of the obstacles to implementing your recommendations?
- Why is your report or presentation important? Why should I implement your recommendations? Why will my situation be improved if I implement your suggestions, or Why will it suffer if I don’t?
- How can I implement your suggestions? I need specific methods and options. How can the obstacles to this recommendation be overcome? What are the consequences if I implement your recommendations?
- How will they affect my bottom line? What are the potential costs and risks? What are the potential benefits? How can I be sure that the benefits will outweigh the costs?
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